Igniting elite potential

Racing with purpose towards a sustainable future

FEEDtheFIRE

FEEDtheFIRE

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Uncover our story

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Rebuilding the pathway to the top

We empower ambitous talent with the tools, race calendar, and team culture to thrive on the biggest stages.

We’re merging elite preformance with measurable climate responsibility under a new & progressive blueprint

Learn more

Sustainability Milestones

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Sustainability Milestones ♻

CO2 Emissions Tracking & Offsetting

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Hybrid Vehicles (Targetting all-EV fleet)

Icon of a portable electric vehicle charger with a green background.

Circular Kit & Nutrition

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Race-Day Waste Reduction

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Environmental KPI Reporting

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Influence through Innovation

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Track the Journey

Cyclists riding on a dirt road kicking up dust during a UCI continental race based in the UK