 
  
Setting the new standard for racing sustainably
Going beyond expectations
 
        
        
      
    
    What we stand for
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        Minimise consumption & waste
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        Favour public & low-carbon travel
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        Encourage & design for circularity
 
  
 
        
        
      
    
    Our Principles
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        Prevent - Minimise - OffsetWe embrace the hierarchy of impact minimisation, always prioritising prevention over compensation 
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        Electrify everything we canFrom 2026, we aim to travel primarily using electric vehicles and support infrastructure that enables zero-emissions logistics 
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        Only fly if there's no viable alternativeWe track all flights and minimise them through smart calendar design, regional clustering, and careful race selection 
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        Use racing to drive changeOur visibility in elite sport is a lever, which we use to shift standards across teams, fans, sponsors, and organisers 
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        Build circular systemsWe design our kit, nutrition, and equipment usage to reduce waste and create re-use or recycling & re-using pathways wherever possible 
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        Plan, track and reportFrom bottles to travel emissions, we commit to transparent, year-on-year reporting and sponsor-facing data 
 
  
 
        
        
      
    
    Roadmap to 2028+
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        2025 – 2026: Transparency and StructureBegin tracking key impact categories (travel, accommodation, nutrition, kit) Publish first Environmental KPI Summary Introduce hybrid/electric vehicles into fleet Rider education on bottle zones and waste management 
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        2026 – 2028: Collaboration and CircularityTravel to races in predominantly electric vehicles and public transport Use circular or recycled materials in kit and race nutrition packaging Launch take-back programmes for worn gear Launch team-wide waste reduction protocols at all race weekends 
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        2028 & Beyond: Innovation and InfluenceFull circular supply for kit, equipment, and consumables All-electric support fleet Offset only what we cannot eliminate, including through tree-planting initiatives Share impact model with other British teams to shape governing bodies & influence how we race 
 
  

