
Setting the new standard for racing sustainably
Going beyond expectations

What we stand for
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Minimise consumption & waste
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Favour public & low-carbon travel
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Encourage & design for circularity


Our Principles
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Prevent - Minimise - Offset
We embrace the hierarchy of impact minimisation, always prioritising prevention over compensation
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Electrify everything we can
From 2026, we aim to travel primarily using electric vehicles and support infrastructure that enables zero-emissions logistics
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Only fly if there's no viable alternative
We track all flights and minimise them through smart calendar design, regional clustering, and careful race selection
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Use racing to drive change
Our visibility in elite sport is a lever, which we use to shift standards across teams, fans, sponsors, and organisers
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Build circular systems
We design our kit, nutrition, and equipment usage to reduce waste and create re-use or recycling & re-using pathways wherever possible
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Plan, track and report
From bottles to travel emissions, we commit to transparent, year-on-year reporting and sponsor-facing data


Roadmap to 2028+
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2025 – 2026: Transparency and Structure
Begin tracking key impact categories (travel, accommodation, nutrition, kit)
Publish first Environmental KPI Summary
Introduce hybrid/electric vehicles into fleet
Rider education on bottle zones and waste management
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2026 – 2028: Collaboration and Circularity
Travel to races in predominantly electric vehicles and public transport
Use circular or recycled materials in kit and race nutrition packaging
Launch take-back programmes for worn gear
Launch team-wide waste reduction protocols at all race weekends
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2028 & Beyond: Innovation and Influence
Full circular supply for kit, equipment, and consumables
All-electric support fleet
Offset only what we cannot eliminate, including through tree-planting initiatives
Share impact model with other British teams to shape governing bodies & influence how we race
