Setting the new standard for racing sustainably

Going beyond expectations

What we stand for

  • Minimise consumption & waste

  • Favour public & low-carbon travel

  • Encourage & design for circularity

Our Principles

  • Prevent - Minimise - Offset

    We embrace the hierarchy of impact minimisation, always prioritising prevention over compensation

  • Electrify everything we can

    From 2026, we aim to travel primarily using electric vehicles and support infrastructure that enables zero-emissions logistics

  • Only fly if there's no viable alternative

    We track all flights and minimise them through smart calendar design, regional clustering, and careful race selection

  • Use racing to drive change

    Our visibility in elite sport is a lever, which we use to shift standards across teams, fans, sponsors, and organisers

  • Build circular systems

    We design our kit, nutrition, and equipment usage to reduce waste and create re-use or recycling & re-using pathways wherever possible

  • Plan, track and report

    From bottles to travel emissions, we commit to transparent, year-on-year reporting and sponsor-facing data

Roadmap to 2028+

  • 2025 – 2026: Transparency and Structure

    Begin tracking key impact categories (travel, accommodation, nutrition, kit)

    Publish first Environmental KPI Summary

    Introduce hybrid/electric vehicles into fleet

    Rider education on bottle zones and waste management

  • 2026 – 2028: Collaboration and Circularity

    Travel to races in predominantly electric vehicles and public transport

    Use circular or recycled materials in kit and race nutrition packaging

    Launch take-back programmes for worn gear

    Launch team-wide waste reduction protocols at all race weekends

  • 2028 & Beyond: Innovation and Influence

    Full circular supply for kit, equipment, and consumables

    All-electric support fleet

    Offset only what we cannot eliminate, including through tree-planting initiatives

    Share impact model with other British teams to shape governing bodies & influence how we race