Privacy & Cookies Notice
Last updated: 22 November 2025
1. WHO WE ARE
This website is operated by Promethean Sports Management Ltd, a company registered in England and Wales (Company No. 16446158) with its registered office at:
11 Crestway, London, United Kingdom, SW15 5BX.
Any reference to “we”, “us” or “our” in this notice is to Promethean Sports Management Ltd (“PSM”), the operator of the Promethean Sports project and its race team.
We are committed to protecting your personal data and respecting your privacy. We comply with the UK General Data Protection Regulation (UK GDPR) and all UK laws relating to the collection, use and storage of your data.
For the purposes of data protection laws, we are the Data Controller.
2. WHAT INFORMATION WE COLLECT
You are not required to provide personal data to browse our website. However, you may provide — or we may collect — personal data when you interact with us. This includes:
Information you provide directly
Identity data – first name, surname
Contact data – email address, telephone number, postal address
Marketing & preference data – your communication preferences, areas of interest (e.g. racing updates, team products), and partner-contact preferences
Competition or event data – if you enter team competitions, sign up to events, or participate in community activities
Transaction data – only if and when we launch e-commerce (e.g. purchases via partner stores or event tickets)
Information collected automatically
Through cookies or similar technologies:
Technical data – IP address, browser type, device, OS, system settings
Usage data – pages viewed, interactions, scroll behaviour, referring websites, and general browsing patterns
Aggregated data (statistical or demographic data) may be generated but is not considered personal unless it can be linked back to you.
3. HOW WE USE YOUR DATA & OUR LEGAL BASIS
You agree that we have the right to share your personal information with:
Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
Selected third parties including:
Service providers who assist with the effective administration of any email communications outlined in this privacy/cookies notice;
Other business partners, suppliers and sub-contractors for the performance of any contract we enter into with you;
select companies outside our group for marketing purposes (where we have your express opt-in consent); and
analytics and search engine providers that assist us in the improvement and optimisation of our website.
We will disclose your personal information to third parties:
if we are required to do so by law or pursuant to a binding regulatory request (in such circumstances, such disclosure will at all times be solely to the extent required by law or the applicable regulatory request);
in the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets;
in order to enforce or apply our Terms & Conditions and other agreements; or
to protect the rights, property or safety of our users or others which may include exchanging information with third party companies for the purpose of fraud prevention or credit risk reduction.
D. To improve our website and digital performance
Data used: Technical, Usage
Legal basis: Legitimate interests (website optimisation, user experience improvement)
E. To respond to enquiries or contact you when requested
Data used: Identity, Contact
Legal basis: Performance of a contract / Legitimate interests
F. To comply with legal or regulatory obligations
Data used: All applicable data
Legal basis: Legal obligation
4. WHO WE SHARE YOUR DATA WITH
You agree that we have the right to share your personal information with:
Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
Selected third parties including:
Service providers who assist with the effective administration of any email communications outlined in this privacy/cookies notice;
Other business partners, suppliers and sub-contractors for the performance of any contract we enter into with you;
select companies outside our group for marketing purposes (where we have your express opt-in consent); and
analytics and search engine providers that assist us in the improvement and optimisation of our website.
We will disclose your personal information to third parties:
if we are required to do so by law or pursuant to a binding regulatory request (in such circumstances, such disclosure will at all times be solely to the extent required by law or the applicable regulatory request);
in the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets;
in order to enforce or apply our Terms and Conditions and other agreements; or
to protect the rights, property or safety of our users or others which may include exchanging information with third party companies for the purpose of fraud prevention or credit risk reduction.
5. PROFILING
Where you have given consent to marketing, we may analyse:
How you interact with emails
Which content you click
What products or updates you engage with
This allows us to send more relevant and personalised communications.
6. COOKIES
We use cookies to:
Ensure website functionality
Understand website performance
Improve user experience
Deliver relevant content
If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.
Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.
To find out more about cookies please visit: www.allaboutcookies.org or see www.youronlinechoices.eu which contains further information about behavioural advertising and online privacy.
Further, some of our web pages may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which includes a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These web beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.
Types of cookies
Strictly Necessary Cookies – required for site operation (cannot be turned off)
Performance Cookies – anonymous analytics data (e.g., Google Analytics)
Functional Cookies – enable enhanced features
Targeting/Advertising Cookies – not used unless activated in future and only after user consent
We will not activate any non-essential cookies unless you provide explicit consent via our cookie banner.
You can delete or disable cookies via your browser at any time.
7. LINKS
Our website may contain links to other websites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from this site. Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this privacy/cookies notice or our website's Terms and Conditions. We encourage users to review the privacy policies of those other websites so you can understand how they collect, use and share your information.
8. INTERNATIONAL TRANSFERS
The European Economic Area or "EEA" is deemed to have good standards when it comes to data privacy. As such, we consciously limit the occasions when we may need to transfer or handle your data outside of the EEA. Where we do, for example where our service providers are based outside of the EEA, we make sure that your data is still treated fairly and lawfully in all respects (including making sure we have a legal ground for sending your data outside the EEA and putting in place all necessary safeguards for such arrangement).
9. DATA RETENTION
We will retain your personal data only for as long as is strictly necessary for the purposes for which such data was originally collected (or for such longer period as may be required by law). In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
10. SECURITY
We use appropriate technical and organisational measures to safeguard your personal data, including:
SSL encryption
Secure hosting on Squarespace
Strict access controls
Data-minimisation practices
We have implemented reasonable technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure. We also make sure that third parties who need to handle your data when helping us to deliver our services are subject to suitable confidentiality and security standards.
Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. However, the internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal information for improper purposes and consequently such transmission is at your own risk.
11. YOUR RIGHTS
In certain situations, you are entitled to:
access a copy of your personal data;
correct or update your personal data, which you can do yourself in relation to the Online Store by logging into your account or by contacting us at the address in this privacy/cookies notice;
erase your personal data;
object to the processing of your personal data where we are relying on a legitimate interest (as set out in the above table);
restrict the processing of your personal data;
request the transfer of your personal data to a third party; or
where you have provided your consent to certain of our processing activities you may withdraw your consent at any time (but please note that we may continue to process such personal data if we have legitimate legal grounds for doing so).
If you want to exercise any of these rights, please contact Us. The good news is that you don't have to pay a fee to exercise your rights, unless your request is clearly unfounded, repetitive or excessive (in which case we can charge a reasonable fee). Alternatively, we may refuse to comply with your request in these circumstances. Where your request is legitimate, we will always respond within one month (unless there is a legal reason to take longer, such as where your request is particularly complex). We may also need you to confirm your identity before we proceed with your request if it is not clear to us who is making the request.
In addition to the above, you may get in touch with the ICO (Information Commissioner's Office) if you are concerned about the way in which we are handling your personal data. However, where possible, we would really appreciate you speaking with us first if you have any concerns.
12. CHANGES TO THIS NOTICE
We may update this privacy/cookies notice occasionally.
Updates will be posted on this page with a new “Last updated” date.
HOW TO CONTACT US
For any questions about this privacy / cookies notice:
Email: info@prometheansports.com
Postal Address:
Promethean Sports Management Ltd
11 Crestway
London
SW15 5BX
United Kingdom